Privacy Policy

This information describes the methods for processing the personal data of users who consult the semole4p.it website, relating to the 4P brand.

1. Data Controller

The Data Controller is:

Molitoria Umbra Srl
VAT / Fiscal Code 02414790549 – REA PG-215605

Registered office:
Via San Cristoforo 5/e, 06083 Bastia Umbra (PG) – Italy

Email: info@molitoriaumbra.com

2. Types of data collected

Data provided voluntarily

• name
• email
• message content (contact form)

Data collected automatically

• IP address
• browsing data
• device and browser information
• website behavior (pages visited, interactions)
  
  
  

3. Purposes of processing

Data are processed to:

• respond to user requests
• provide information on 4P products
• analyze website traffic and performance
• improve the user experience
• marketing and remarketing activities
• ensure security and correct operation
  
  
  

4. Legal basis

Processing is based on:

• user consent (cookies and marketing)
• execution of pre-contractual measures (contact form)
• legitimate interest (security and operation)
• legal obligations
  
  
  

5. Tracking tools used

Google Analytics

The site uses Google Analytics, provided by Google LLC, to analyze traffic.

Data collected:

• IP (potentially anonymized)
• usage data
• interactions with the site

Data may be transferred to the United States.

Meta Pixel

The site uses the Meta Pixel, provided by Meta Platforms Inc., to:

• monitor conversions
• create custom audiences
• optimize advertising campaigns
  
  
  

6. Processing methods

Processing is carried out using IT tools and appropriate security measures.

7. Data recipients

Data may be processed by:

• technical providers (hosting, site development)
• analysis and advertising platforms (Google, Meta)
• authorized consultants
  
  
  

8. Data transfer outside the EU

Data may be transferred to non-EU countries (e.g., USA).
Such transfers take place through tools compliant with the GDPR (e.g., standard clauses).

9. Retention period

Data are stored:

• until consent is withdrawn (cookies)
• for the time necessary for the stated purposes
• according to legal obligations
  
  
  

10. User rights

The user can:

• access the data
• request modification or deletion
• object to processing
• request portability
• withdraw consent

You may also lodge a complaint with the
Garante per la protezione dei dati personali

11. Exercise of rights

Requests to:
info@molitoriaumbra.com

12. Cookies

The site uses technical, statistical, and marketing cookies.

The installation of non-technical cookies occurs only with prior consent.

For details: Cookie Policy.

13. Amendments

This information may be updated at any time.

Last updated

May 2026